12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Conditioner rids hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.