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About Us

Founded in 1977 Dateline Imports house of premium high-performance hair and beauty products. Proudly operating from our Albany distribution centre in Auckland.

By offering best in class products, custom education and salon support packages we are proud to provide New Zealand salons and retailers a unique portfolio of brands that will inspire your team and motivate consumers to purchase. The dedicated team of hair experts, stylists and educators at Dateline Imports pride themselves on exceptional customer service and care of our customers.

Dateline Imports extensive collection of premium brands includes

  • Affinage Professional
  • BaByliss Pro
  • Fanola
  • Keratin Complex
  • Parlux
  • R+Co
  • TIGI Professional
  • Wet Brush
  • Silver Bullet
  • 12Reasons
  • Theorie
  • Brushworx
  • Salon Smart
  • BeautyPro
  • Robert de Soto
  • Nth Degree
  • 999
  • Iceman
  • Keratin Colour and many more.

From hairdryers and straightening irons to professional colour, fashion retail brands to bobby pins and foil, you’ll be amazed how easy it is to choose the best salon and beauty products to suit all your needs. We also range many leading organic and natural brands with first to market advances in technologies, formulas and ingredients.

The Dateline Imports team look forward to working with you and supporting you in this ever-evolving and rewarding industry.