Ouidad is the original curl expert with one iconic idea — let curls be curls. Each curl has its own internal structure, which controls the shape and flow of your hair.

Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.
Salons register for prices, monthly specials & education support. Register here.