Formulated for revolutionary retention of vibrant colour. Malibu C Hydrate Colour Shampoo 1L is a 100% vegan, gentle cleansing complex which infuses an intensive dose of hydration while fiercely fighting colour fade. Unparalleled colour protection effectively keeps hues true and imparts shine for amplified colour brilliance with extended longevity. Sweetly scented with tropical Malibu Fusion for an aromatic experience. More of what you love - get the bigger bottle and enjoy great hair for longer! Since 1985, Malibu C has been a pioneer of wellness solutions in the beauty industry, using nature-inspired, patented technologies to address scalp, skin, and hair concerns. Known for its use of the most potent form of crystallized ascorbic acid (vitamin C), the brand is committed to providing science-based, results-driven products. Made in the USA, Malibu C offers 100% vegan, cruelty-free, and plant-based formulations, free from gluten, parabens, sulphates, and preservatives. With a focus on simple ingredients, Malibu C is dedicated to creating effective products that solve problems and support overall wellness.