12Reasons Purple Conditioner 1L rids clients hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.