Celebrity-inspired curls and waves are trending but, in a fast-paced world, styling time can be a luxury. Nobody knows more about hair than Robert de Soto so thats why he developed wash and wear perms which enhance what a client already has or elevates bounce and movement to next level without damaging hair! What if your client could do away with styling time and simply wake up with beautifully styled hair? With Robert de Soto iPerm, you can expand your salon business while your clients happily enjoy carefree hair. The Robert de Soto iPerm Acid Perm for Coloured Damaged Hair is a moisturizing formula to create body and curls on coloured and damaged hair. Clients with thin, limp hair will be amazed by the perfect air-dried bounce which lasts all day. When it comes to perms, Robert de Soto has the right formulas with the right quality at the right price. For Professional Use Only