Designed for medium to thick hair textures which crave more moisture, Ouidad Curl Shaper Plumping and Defining Cream establishes curl memory for soft, touchable movement. This hydrating cream helps build body and definition from the inside out to enhance the shape of curls. Pataua oil moisturises and helps prevent damage while glycerin penetrates each strand to retain moisture. Free from silicones, parabens, sulphates, mineral oil, phthalates, petroleum and gluten. In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to let curls be curls. A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.