Parlux is power. Parlux Alyon Air Ionizer Tech Hair Dryer Red is lightweight, ergonomic, durable and powerful, the gold standard in professional hair dryers. Utilising the latest Air Ionizer Tech, Parlux Alyon is kinder to hair, creating effortlessly lustrous results. Parlux Alyon is a combination of technology and innovation with over 40 years of Parlux expertise. The new K-Advance Plus motor gives superior performance in terms of higher power and a longer lifespan of an amazing 3,000 hours. 2250 watts of power and 84 cubic metres per hour airflow reduces drying time whilst preserving the integrity of hair. An innovative HFS (Hair Free System) allows you to easily keep the hair dryer motor clean with a simple daily action. Parlux offers Italian made hairdryers, anchored with their iconic Parlux handles that allow the tools to be used easily and efficiently for long periods of time, with technology that ensures it can be used from 14 hour days in the salon, to 16 hour days on set. The brand has won acclaim in its 40 year history, winning the InStyle Best Beauty Buys award 13 years in a row, and constantly innovating its technology. Parlux Hair Dryers also come with a 2 year warranty for additional peace of mind. Parlux Alyon, the new power player!