Keracolor Clenditioner is a conditioning cleanser that replaces your shampoo. Clenditioning your hair retains essential oils, and locks in color while gently whisking away dirt with a no-lather whisper. ITS ALL ABOUT YOUR WATER! Water is a thief in disguise. Chlorine & trace minerals in your water are stealing color, softness, and body. All the heroics but without the cape, Keraclolors Krystal Water Complex neutralizes those offenders, leaving behind gorgeous hello there hair. HOW DOES IT WORK? It washes away post process dye with a no-lather whisper at the backbar, neutralizing chlorine & trace minerals lurking in tap water & stopping oxidation in its tracks.