Pulp Riot empowers stylists to think of themselves as artists, the hair as the canvas, and provides them with the paint to create their masterpieces. Pulp Riot is the first vibrant hair color that is also vegan, gluten-free & cruelty free! Pulp Riot is easy to use and requires no developer. The future of hair looks more colorful than ever with Pulp Riot. Key ingredients such as quinoa help protect, strengthen, repair and moisturize the hair.