In 1999 Layrite’s passionate founder, Donnie Hawley, developed a water-soluble pomade formulated to “Hold Like Wax and Wash Out Like Gel." After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. The Layrite collection includes pomade, cement clay, grooming spray, beard oil, aftershave, shampoo and conditioner.
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